Business Strategy

Behind every smart business is an even Smarter Business™ development strategy, backed by the right technologies. Be inspired to update your own business plan with regular tips and advice on how to take things to the next level.

Charitable endeavours a win-win
Growth
Growth
Charitable endeavours a win-win

As these case studies prove, when small businesses engage in charitable activities, the rewards can be far-reaching.

Image shows cards on a table depicting business growth in an office environment.
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Growth
Scale your business without the growing pains

Growing from small to medium in business can be more complex, difficult and confusing than when you first established it. So where do you devote your energy?

Image shows a person sitting at a laptop computer and working on a website design.
Growth
Growth

How to get the most out of your content strategy

These digital tools will help you maximise the impact of your content marketing strategies.

Charitable endeavours a win-win
Growth
Growth
Charitable endeavours a win-win

As these case studies prove, when small businesses engage in charitable activities, the rewards can be far-reaching.

Image shows cards on a table depicting business growth in an office environment.
Growth
Growth
Scale your business without the growing pains

Growing from small to medium in business can be more complex, difficult and confusing than when you first established it. So where do you devote your energy?

Man using mobile phone
Growth
Growth
From medium to enterprise: How tech can help your business scale

Technology tools that serve big business are ideal for rapidly-growing organisations that want to scale without enduring costly rebuilds and capacity gaps.

A customer using a credit card on a tablet in a store.
Growth
Growth
Beyond cards and cash: The new world of customer payments

New embeddable technologies and connectivity has enabled everything from contactless payments to using PayPal to buy a T-shirt or coffee. But without buying and deploying a new...

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Growth
Why you need a digital transformation strategy

Smarter finds out how a digital transformation strategy can help businesses thrive.

A selection of colourful blocks laid out like graphs on a pick table
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Growth
11 ways to increase prices and earn higher profits

You’ve launched your business, customers are happy with the product and your user base is growing. Pricing expert at muru-D, Ben Yi, explores a few ways you can now look at pri...

A smiling man standing amongst four people dressed as chefs.
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Growth
Setting up a one stop shop

"Need a cook, a plumber, a party venue, a dog walker? Hamilton Kings’ Get it Sorted site aims to take the hassle out of finding the services you need, and to become the smarter...

two women meeting in a cafe to work
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Growth
Establishing an edge: How tech can get you to think creatively

For most startups, when budget is tight creative thinking is key. For one Aussie business, low-cost digital solutions offered the scope for establishing a crucial edge.

A close up photo of a woman rifling through a folder of tax documents.
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Growth
Positive cash flow

New gear is expensive, but with a little planning you could meet the cost of your own innovations.

display of Chinese lanterns against temple
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Growth
Reinvention in the year of the monkey

With traits about investment and rejuvenation, the Chinese Zodiac this year could be an opportunity to invest in new technology and review your business strategy for the next 1...

City landscape of high rise buildings
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Growth
The impact of international competition

When it comes to selling online, Australian businesses are facing more competition than ever before. But globalisation can only make us stronger.

A black and white photo of a hand about to flip a coin
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Growth
Pitching 101 with muru-D

Getting your pitch right can be the difference between a door opening, or staying resolutely closed for a start-up or small business. We spoke to Ben Yi from muru-D as well as ...

Hands holding a wrapped present with gift tag
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Growth
How to run a charitable business (without giving more than you can afford)

In an ideal world we'd all be a member of the ‘Giving Pledge’ – but on a shoestring budget, how can you be generous when you don't have much to give?

A plant growing out of a metal watering can.
Growth
Growth
Next-gen not-for-profits

The not for profit sector has come a long way from rattling tins and bake sales. To raise funds and awareness and to connect with communities, the next generation of not for pr...

A woman buys an ice cream from a portable stand, while two people chat to one side.
Growth
Growth
Summer strategies: selling when the heat is on

When the mercury rises, it's not just the temperature that changes, consumer behaviour does too. Here's how tech and savvy thinking can help sales soar.

People gathered round the stage at a music festival
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Growth
The data-driven music festival: lessons learned

While the concept of a music festival hasn’t changed in decades, technology is making them more data-driven, more efficient and more accountable.

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Growth
Breaking down the Murray Review

In October this year the Turnbull Government announced they will adopt all but one of the recommendations of the Murray Review. What are the implications for small businesses?

a close up image of a circuit board
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Growth
Analogue thinking in a digital world

To make the most of what the digital era has to offer, it’s important to go back to your business foundations and think differently. We look at why analogue thinking doesn’t tr...

a person typing on a laptop surrounded by christmas objects
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Growth
Business is booming. That's the perfect time to cut costs

As the silly season approaches, Jeff Haden looks at why cutting costs is important, and why peak periods aren’t just business as usual.

Ryan and David from Republica Education
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Growth
Learning to disrupt how Republica Education is changing education

The education system has been slow to embrace change, but Republica Education is turning to technology to change the way Aussies learn and they’re helping the Aussie economy in...

hand with piles of coins and trees growing out of them
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Growth
How sustainability can save you money

It makes smart business sense to use less of the planet’s resources.

Group of businessmen viewing a connected device
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Growth
The importance of digital strategy for SMBs

A digital strategy is becoming increasingly integral to business success. But it’s about more than just having a website.

Man doing a chin up against a brick wall
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Growth
Help weather a recession

Recession doesn’t need to be a dirty word. For business, it provides the opportunity to look at their business and find new ways of working.

A shot from behind of a person in front of a mass of coloured lights and shapes
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Growth
Good game: Business lessons from video games

It’s not all levelling up and losing lives. There’s plenty the business sector can learn from Australia’s indie game developer culture.

a camera on a tall pole is on frame right in front of a grey sky
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Growth
The art of a good presentation

Not all presentations are created equal. Jeff Haden explores the difference between superb and soporific.

Upside down splattered ice creams in cones against a yellow background
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Growth
6 ways to test before you invest

So you have the next big idea (you think). How do you road test the idea or product without overcommitting and finding yourself in debt and stuck with an idea that isn’t as shi...

Coins luring from a cartoon tap and down the drain
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Growth
Staying on top of superannuation

There are good reasons to stay on top of your Superannuation Guarantee obligations, explains Effie Zahos.

A crane hangs over a construction site
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Growth
How data can predict demand in construction

Some of the guesswork can be taken out of making business decisions thanks to data.

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Growth
Planning for the future: The importance of scalability

With economic uncertainty on the horizon, making sure your business can adapt to change is more important than ever.

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Growth
Easy ways to better manage small business cash flow

Cash flow is the lifeblood of many small businesses. Jeff Haden explores some easy ways small business can keep on top of it.

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Growth
The depreciation budget

Federal Treasurer Joe Hockey surprised business owners with some advantageous tax breaks in the May budget. But it’s important to understand how they work to get the full benef...

Woman buttoning up the collar of a floral shirt
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Growth
First impressions: What your clothing says about you

First impressions last, so ensuring your clothing is an extension of your business’ brand is important. Ennis Cehic Cehic speaks to some of Australia’s upcoming sultans of styl...

Man standing in store
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Growth
Budget 2015: A budget for entrepreneurs

A raft of incentives and concessions were announced at the federal budget in May that mean it’s now easier than it’s ever been to start a new enterprise. So what are you waitin...

Money jar with retirement label attached
Growth
Growth
SuperStream: Understanding the basics

Goodbye delays. Hello efficiency. The Australian Government’s superannuation reform will help make everyday superannuation transactions easier, which could save you both time a...

Mobile phone and credit cards on desk
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Growth
10 ways to reduce small business tax

For many SMBs, the end of the financial year spurs spending to minimise tax. CPA and registered tax agent at The Practice, Jason Cunningham, puts together 10 things he’s seen t...

A man jumps into the ocean
Growth
Growth
Why taking smart risks can grow your business

For many businesses, risk is a dirty word. But the business hall of fame is a who’s who of risk-takers.

Joe Hockey announces the 2015 federal budget.
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Growth
A new appreciation for depreciation: Budget 2015

The most recent Federal budget gives Aussie small businesses a lot to smile about. We break down the things you need to know.

Overview of a factory floor
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Growth
The evolution of distribution

Packing boxes and shipping them to Retailers looks to be a thing of the past. Technology, different models and creativity are enabling businesses to find different ways of gett...

Woman standing at the bottom of steps
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Growth
The importance of change

They say change is as good as a holiday. For small businesses, it’s better than that – change shows you things, evolves thinking and can bring your business into the future.

heavy lifting accounting
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Growth
New ways to sweat

With new gyms appearing everywhere and revenues under pressure, does something have to give?

Breakfast with Tiffany: Josiah Humphrey from Appster on their plans for world domination
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Growth
Breakfast with Tiffany: Josiah Humphrey from Appster on their plans for world domination

Find out how generosity, responsiveness and proximity can boost customer engagement.

man wearing suit next to black car
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Growth
Uber and Peer2Peer: Rocking the boat or creating opportunities?

The P2P revolution has rocked a number of markets, but few more than Uber have rocked commuting. What can SMBs learn from the operator?

Three men with beer in hand leaning on machinery
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Growth
Does your business need a health check?

Too often, critical business functions fall into “set and forget” mode, so it’s important to check your business' vital signs periodically.

green environment jigsaw
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Growth
Green efficiency

For some, being green is an ethical decision. For others it’s financial. Ranging from going solar to recycling paper, there’s a lot small businesses can do.

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Growth
Pricing for profit

When competition increases, regardless of the industry, the temptation is to offer lower prices to secure a greater market share. It’s unlikely this is the right strategy for y...

The-Business-Benefits-of-Charitable-Acts
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Growth
The business benefits of charitable acts

Allowing your staff to take part in community volunteer projects makes them feel good about working for you and can have the added advantage of transforming the dynamics of you...

Music festival stage and crowd
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Growth
Making money from music festivals

Running a music festival as a successful commercial venture is not easy in this era when some of the longest running and most successful festivals have closed down.

Man with clipboard in factory
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Growth
Applications open for $476 million skills fund

The federal government has announced a $476 million industry scheme aimed at helping small and medium-sized businesses get into the big leagues.

Colourful board room
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Growth
Board surfing to small business success

Being on a board can bring huge benefits and also has significant responsibilities, but best of all it brings you the one thing that all business owners need to thrive: Network...

Matt Fowles from Fowles Wines
Growth
Growth
Playing risk: How breaking the mould paid off for 5 Aussie businesses

In a crowded world of me-too companies, what does it take to lead the pack? For these homegrown businesses, innovation lay in trusting their instincts as to where the gaps in t...

Man with axe shaving face
Growth
Growth
How retailers make men care about skincare

Retailers in women’s categories are expanding their options by introducing men’s lines. Here’s how to do it successfully.

Australian thongs
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Growth
Patriotic products: Do they sell?

With Australia Day around the corner, let’s discuss whether appealing to a person's sense of national pride can encourage them to buy products. Called 'patriotic marketing' cou...

Bottles with water, tree and a leaf on them
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Growth
When going green can go wrong

Green products might be better perceived by consumers than their chemical packed cousins, but do they perform as effectively? What do consumers think?

Chinese temple against blue sky
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Growth
Expecting a delivery from China in February? Here's how to navigate Chinese New Year 2015

Everyone loves the spectacle of Chinese New Year – the dragons, the lanterns, the banquets. But if you run a business that relies on goods supplied from China, it’s essential t...

Suitcase Holiday London New York Moscow Rome
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Growth
The risks of renting out your residence to tourists

Australia’s hotels and accommodation lobbies say that they’re being unfairly penalised by the increasing popularity of online holiday rental sites.

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Growth
The elevator pitch: Can you win new business in 60 seconds?

You want to win new business but like many business owners you struggle when ‘selling’ yourself. Could you pitch your business in less than a minute? A quick pitch, or ‘elevato...

Shop Woman shopping Fashion store
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Growth
Why being a retailer costs more in Australia

This Christmas shopping season is without doubt the most ferociously competitive in Australian Retail. And it isn't an exception; it's the new norm because globalisation and te...

Warehouse depot with packaged up items
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Growth
The new warehouse:  Smarter, bigger, closer to the customer

When you think of a distribution warehouse, the picture that usually comes to mind is a dreary shed as big as a football field in a grimy industrial area. Inside, it’s hot, dus...

Accountant office money management
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Growth
How to tell when your business needs an accountant

Accountants are not simply the people who put in your BAS, tax and compliance returns, they help you at various stages during the growth of your business and, ultimately, the s...

cartoon man in suit pumping up arms with money
Growth
Growth
10 funding options for small businesses

If your business needs an injection of funds to forge ahead, there are funding options to help your enterprise on its way.

decorative skulls
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Growth
5 things the funeral business teaches us about thinking outside the box

Running a funeral business is tough: no-one wants to know you until they’re gone. Which probably explains the extraordinary things entrepreneurs in this space are doing to stan...

shwop retailers surrounded by clothes
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Growth
Will big business giving back become a retail trend?

Is it good business to give stuff away? Some Retailers think so. Find out why.

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Growth
Is it time to rethink your prices?

In this increasingly competitive environment, businesses are increasingly on the search for ways to increase profit margins. Here are two simple but effective strategies to hel...

platform 72 art retail store
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Growth
How art retailers Platform 72 are saving a trend-setting retail strip from this common problem for businesses

This local council's decision is helping commercial and non-profit creative organisations establish themselves.

Moving to a digital dispatch is the best thing Fiedler Brothers Plumbing has ever done
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Growth
Moving to a digital dispatch is the best thing Fiedler Brothers Plumbing has ever done

Todd Fiedler is the first to admit that he was reluctant about the idea of digitising his job dispatch system. Now he thinks it’s the best thing he’s ever done.

cartoon rocket and hot-air balloon illustrations
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Growth
3 free initiatives to turn your business dreams into reality

Seed funding is no longer new and the number of success stories driven by entrepreneurs are common, and now you can even major in Entrepreneurship at uni! If you are an ideas p...

jac bowie standing in front of bushes
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Growth
Jac Bowie reveals how she created business in heels from the ashes of defeat

Former theatre producer, Jac Bowie, has turned Business in Heels (BIH) into a thriving networking event for women, with 50 franchises throughout seven countries. But it wasn’t ...

baker in bakery
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Growth
Joost Hilkemeijer's growth tips for business owners

Joost Hilkemeijer, owner of sourdough bakery Flour Water Salt, shares his tips for success.

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Growth
End of financial year check list

The end of financial year (EOFY) is just around the corner and Australia’s EOFY experts have revealed the most common slip-ups small businesses make.

white collar workers ready to run a race
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Growth
Why Australian small businesses remain confident after the federal budget

Australian small businesses are remaining positive about their performance this quarter, according to several business surveys.

A hills hoist on a blue, green and white background
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Growth
Growth on the wires

The firm that made the Hills Hoist is reinventing itself.

credit cards in jeans pocket
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Growth
5 ways small businesses can save on tax

Effie Zahos says with June 30 just around the corner, now’s the time to look at the best ways businesses and individuals can save on tax.

piggy banks racing
Growth
Growth
Bottom up: The value of financial projections

The problem with projection is that it is based on forecasting, which is far from being an exact science, so smaller and under-capitalised businesses must think from the "botto...

Drawing of lit up lightbulb
Growth
Growth
Time to evolve your business

In the saturated markets of today, businesses need to look for ways they can stand out. Can innovation help save an ailing industry?

cartoon lightbulb brain box
Growth
Growth
5 tips to grow your business

Here are some ways to ensure your business thinks outside the box and prepares for growth.

Calculator and pen on financial statement
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Growth
Simple steps to improve your cash flow management

Whether you use accounting software, a bookkeeper, or an accountant, here’s what you should be looking out for when managing your cash flow.

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Growth
6 ways to ensure a joint venture is right for you

Learn how to make a strategic alliance work for you.

cartoon discount tags
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Growth
The dangers of discounting

Why slashing your price tickets isn't a good long-term strategy for your business.

cartoon man on edge of cliff
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Growth
How to survive business failure

Quitting doesn’t necessarily mean admitting defeat, it’s also a strategic decision to avoid failure.

cartoon woman sorting her bills
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Growth
5 nifty ways to manage your personal debt while building your business

A lot of business owners don't have the luxury of a regular payday. Here are nifty moves to manage your personal debt while you build your business.

Young boy sketching buildings
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Growth
Learn how to increase your bottom line

Here's how can you maximise your returns by better understanding costs.

woman standing at counter
Growth
Growth
How this business is changing the way we fundraise

Could there be an alternative to the chocolate fundraising drive? Living Fundraisers shows us that there is.

Two males in front of a box and a bench
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Growth
The key factors to grow your business

One in 20 Australian businesses have found a formula that defies economic trends to deliver sustained growth, says Simon Sharwood. So what’s their secret? Customer first + coll...

two rams butting heads
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Growth
3 ways to handle competitors, copycats and rivals

3 ways to handle competitors, copycats and rivals.